Breezin' by alternativa®

In 2024, following various market research and trends, the need arose to complement the "Alternativa" line with a youthful, colorful, and fresh brand, with light, rounded lines. This would bring a breath of freshness, positivity, and lightness to the brand, just like a breeze in the air. This is precisely where Breezin' by Alternativa was born.
The creation of Breezin' by Alternativa has a much broader meaning for our company. It represents a generational shift in its structure, as the owners are making room for the new generations, just as "Alternativa" welcomes its new sub-brand. And it is precisely with these objectives in mind that, with Breezin Princess, we are also launching a new packaging concept, accessible to everyone and suitable for everyday consumption in any situation: the can.