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Parallel Lines

A family story,

which combines tradition and innovation,

to toast to a healthier and more conscious future.




When and why was Princess born?

Princess Srl was founded in 2012 from the vision of Michele Tait, drawing on extensive experience gained between vineyards and cellars.

The company's founding idea took shape through an innovative study aimed at reducing the alcohol content of wines, responding to the growing consumer demand for lighter, healthier products without sacrificing the beneficial properties of wine. In a market still skeptical of alcohol-free wines, Princess dared to innovate, launching its first completely alcohol-free product (0.0% ABV) in 2013, marking a true turning point in the Italian winemaking landscape.

Family
Passion
Future

Since 2015, the project has been enriched by the active participation of Michele's daughters, Martina and Valentina, who have combined their studies, passion, and vision to carry this project forward with determination. Every phase, from development to production, is guided by love, care, and respect for tradition, with a constant eye toward the future.

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Thanks to significant investment in research and development, in 2022 the company created the first 100% automatic industrial dealcoholizer available on the market, capable of extracting alcohol while preserving the integrity of the wine without the use of additives, flavorings, or preservatives. This innovative technology allows for authentic products that are stable over time (up to 24 months) thanks to a heat pasteurization process.

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Princess Srl is today recognized as a company of excellence in the sector of non-alcoholic drinks derived from wine,

offering healthy and genuine alternatives, accessible and respectful of health.

The company continues to grow with the mission of innovating production processes to ensure quality and authenticity, promoting Made in Italy excellence through careful grape selection, and promoting more conscious, well-being-oriented consumption.

Today, more than ten years later, Princess looks to the future with the same enthusiasm as at the beginning, aware that it represents a point of reference for those seeking a new, healthy and sustainable way to experience wine.

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