alternative®

In 2012, the first "Alternativa" branded products that Princess launched on the market
had less than 1.2% alcohol content, the limit required to consider the drink
alcohol-free. Only after extensive research was the first product launched in 2013
with 0.0% alcohol by volume, and the brand underwent its first transformation:
from "Alternativa" the brand name became "Alternativa 0.0".